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Triumph

When Triumph Engineering went bankrupt in 1983, John Bloor bought the name and manufacturing rights from the official recipient. The new company's factory and designs were outdated and could not compete against the Japanese, so Bloor decided not to immediately relaunch Triumph. Initially production of the old Bonneville continued under license by Les Harris of Racing Spares in Newton Abbot, Devon, to bridge the gap between the end of the old company and the start of the new company.

On March 15, 2002, while preparations for the 100th anniversary as a motorcycle manufacturer were already underway, the main factory was destroyed by fire. Most of the production capacity was lost. However, the factory was quickly rebuilt and production resumed in September 2002. In 2003, a factory in Thailand was opened by Prince Andrew. In the years that followed, the two-cylinder engines were enlarged to 865cc. Without exception, they were retro bikes with modern technology, such as balance shafts and fuel injection. The fuel injection was "hidden" in two fake carburetors to maintain the retro look.

The popular 600cc middle-class supersports class was served from 2000 by the TT 600 four-cylinder, which was called the Daytona 600 in 2002. The machine was brought to 650cc in 2005 with a longer stroke. However, this excluded participation in the Supersport road races. From 2006 onwards a new 675cc three-cylinder (Daytona 675) was introduced, which was allowed to have more cylinder capacity because of the three cylinders and was therefore allowed to participate.

In 2008, Triumph announced an expansion of production in Thailand to more than 130,000 motorcycles per year. In 2009, a heavy two-cylinder, the Triumph Thunderbird 1600, came onto the market. This was the brand's second heavy custom after the Rocket III. However, both are outsiders in the custom segment, which consists almost entirely of V-twins. The Rocket II with its longitudinal three-cylinder in-line engine and the Thunderbird with a transverse parallel twin. In 2011, Triump introduced the Tiger 800 and the Tiger 800 XC.